Drilling down into project detail
I’ve admired my previously posted list of 2009 projects and thought about how nice it looked. I’ve been carrying the original paper based version with me for reference. And then a blog post somewhere in the ether pointed out that 15% of 2009 is already gone. Yikes!
So here’s more detailed thinking on one of the projects.
End Point: Elearning Central is the definitive home for elearning in the Polytechnic
What does this mean?
• When Poly people want to find out something to do with elearning, they go to this site.
• It becomes the first place to look.
• Information is trusted, credible, sufficient and thorough.
Measures that relate
1. Depth and Breadth of coverage of our supported tools and approaches
2. Through increased site usage stats – eg page visits, downloads
3. Through breadth and volume of people using for information, blogging, commenting, as a wiki.
Major Action Area 1: Depth and Breadth of Coverage
1. Develop benchmark for coverage per topic area (by March 6th)
2. Evaluate the coverage (completeness, accuracy, relevance) of the current site (by March 6th with some focus)
3. Identify first- and second-tier products that need redevelopment/ review in our pages (by March 6th)
4. Schedule/ Delegate time for actioning as appropriate (by March 13th)
5. Review as allocated and monitor progress (6 weeks to April 24th)
Note: we have started work on this as we go about our work. A more systematic approach will get us there quicker.
Major Action Area 2: Increase site traffic for information access
1. Develop promotional material – eg flyer, include on our documents, team insyte page (by April 1st)
2. Monitor usage of pages, eg most visited, search terms, downloads of docs. (ongoing)
Note: We’ve talked about this many a time, but not followed through strategically with the documentation.
Major Action Area 3: Develop engagement with site other than simple information access
1. Twist arms of Encourage RD team into blogging on a regular basis. Build reasons for blogging.
2. Locate Elearning Innovation support community there as well.
3. Promote option to comment or participate
4. Develop forums in the field of elearning for general (authenticated) users and RDA CoPs etc.
5. Investigate other ways in which the site can develop
Note: This probably requires the deepest thought. More coffee required.
The Major Action Areas need to be tackled in that order as with the restructure work needs to be done to bring us up-to-date. And then general traffic needs to be built, leading to deeper engagement.
on February 28th, 2009 at 7:56 AM
I think Einstein said 80% of problem solving is in defining the question – or words to that effect… so for 15% of the year I think you haven’t done so badly
Promotion of the site is certainly a challenge – for many teachers it’s about ‘just-in-time’ learning and unfortunately most promotion is ‘just-in-case’ information that is largely unread in these times of information overload…
Maybe we need something ‘viral’ that people share because it’s funny/unusual/challenging…
More coffee needed indeed…